A study led by UC3M demonstrates fraud associated to false views of online videos
Rubén Cuevas, researcher and visiting professor at the department of Telematics Engineering of University Carlos III of Madrid (UC3M), is interviewed by the radio station Cadena SER MADRID SUR 94.4 FM about his research work on the business behind internet advertising.
In this radio interview Dr. Cuevas explains the results of a study about frauds associated to views of online videos, in which it has been demonstrated that video portals are very vulnerable to fraud by fake views from robots (bots). Online video portals are charging marketers for advertisements placed on YouTube even when the actual viewer of the ad is in reality a robot rather than a human being.
This research has been carried out by scientists from IMDEA Networks, UC3M, NEC Labs Europe and Politecnico of Torino and it was published under the title 'Understanding the detection of fake view fraud in Video Content Portals'.
The interview was aired on April 16th, 2016, at 09:57am CEST.
- Press note: False View research results from IMDEA Networks and UC3M impact advertising industry and society widely
- Link to publication on ACM’s Digital Library: http://dl.acm.org/citation.cfm?id=2882980
- Rubén Cuevas’ personal site
- Website of the UC3M research group NETCOM