Blockchain is an emerging technology first used for digital currency transactions in Bitcoin. Thanks to emerging blockchain platforms, it is now recognized as a more general-purpose technology - a kind of distributed database and computational platform with great potential as it can be used across many industries.
The lack of transparency in the online advertising ecosystem forces advertisers to rely on the metrics and reports of the different intermediaries involved in the market in order to assess the quality of their campaigns.
Thousands of the most popular apps and games available, mostly free of charge, in the Google Play Store, make potentially illegal tracking of children's use habits, according to a large-scale international study co-authored by Narseo Vallina-Rodriguez, a researcher at the IMDEA Networks Institute in Madrid and ICSI, the International Computer Science Institute at the University of California, Berkeley (USA).
When we look for information on the internet, buy online or use social networks we often see ads relating to our likes or profile. To what extent are these ads chosen by the web’s algorithms? A group of researchers are trying to answer this question under the name of «MyBubble», a science project from the Massachusetts Institute of Technology (MIT), Universidad Carlos III de Madrid (UC3M) and IMDEA Networks Institute.
