Data and the economy stemming from them are the engine for the fourth industrial revolution. However, and according to Nikolaos Laoutaris, there is a very important leading player who currently receives absolutely nothing of the huge profits generated by the activity: the people who provide these data. Only in a very few cases do the humans producing data receive a measly compensation in kind for it: free online services.
With a simple click on “I agree”, often without reading any disclaimer about privacy and data management, we give away personal information to get free access to online services. We do not have the possibility to control and negotiate, compelled to blindly provide to an unknown recipient sensitive information about our lifestyle, our preferred commercial merchandise or service, up to data such as sexual orientation or health problems.
When we search for information on the Internet, buy online or use social networks we often see ads relating to our likes or profile. The fact is not everyone knows how online advertising works and what data companies are using to create personalized ads to show us. Dr. Nikolaos Laoutaris, Research Professor at IMDEA Networks, has published new research results on the detection of behavioural targeting in online advertising.
We interview one of the members of our Alumni Network, Dr. Roderick Fanou, during his recent visit to IMDEA Networks. Roderick obtained his PhD from IMDEA Networks and Universidad Carlos III de Madrid back in December 2017 and is now a Post Doc at the San Diego SuperComputer Center, CAIDA, University of California San Diego, (USA).
The Mobile World Congress in Barcelona saw some fine conference presentations, impressive booths and many companies announcing ‘magical’ developments. But only one presentation on the conference stage involved a 5G wizard.
IMDEA Networks Institute, the networking research institute, has announced the incorporation of Dr. Nikolaos Laoutaris as Research Professor at its Madrid facility. In this role, Dr. Laoutaris joins the Institute’s top researchers who are leading the laboratory’s scientific development of future network technologies.
Blockchain is an emerging technology first used for digital currency transactions in Bitcoin. Thanks to emerging blockchain platforms, it is now recognized as a more general-purpose technology - a kind of distributed database and computational platform with great potential as it can be used across many industries.
The lack of transparency in the online advertising ecosystem forces advertisers to rely on the metrics and reports of the different intermediaries involved in the market in order to assess the quality of their campaigns.
Thousands of the most popular apps and games available, mostly free of charge, in the Google Play Store, make potentially illegal tracking of children's use habits, according to a large-scale international study co-authored by Narseo Vallina-Rodriguez, a researcher at the IMDEA Networks Institute in Madrid and ICSI, the International Computer Science Institute at the University of California, Berkeley (USA).
When we look for information on the internet, buy online or use social networks we often see ads relating to our likes or profile. To what extent are these ads chosen by the web’s algorithms? A group of researchers are trying to answer this question under the name of «MyBubble», a science project from the Massachusetts Institute of Technology (MIT), Universidad Carlos III de Madrid (UC3M) and IMDEA Networks Institute.