The lack of transparency in the online advertising ecosystem forces advertisers to rely on the metrics and reports of the different intermediaries involved in the market in order to assess the quality of their campaigns.
Thousands of the most popular apps and games available, mostly free of charge, in the Google Play Store, make potentially illegal tracking of children's use habits, according to a large-scale international study co-authored by Narseo Vallina-Rodriguez, a researcher at the IMDEA Networks Institute in Madrid and ICSI, the International Computer Science Institute at the University of California, Berkeley (USA).
When we look for information on the internet, buy online or use social networks we often see ads relating to our likes or profile. To what extent are these ads chosen by the web’s algorithms? A group of researchers are trying to answer this question under the name of «MyBubble», a science project from the Massachusetts Institute of Technology (MIT), Universidad Carlos III de Madrid (UC3M) and IMDEA Networks Institute.
During the international IEEE P2P conference in September 2013 in Italy, a team of researchers from Télécom SudParis, Carlos III University of Madrid, the University of Oregon and the Institute IMDEA Networks, published a scientific article on the development of P2P downloads in France since the Hadopi law.
